Koehler Industries rebrandingA freelance rebranding project, delivering a fresh brand identity, a redesigned logo, and customized stationery while effectively negotiating and meeting the agreed-upon timeline and accommodating the specific requirements of the client.
2023
The JobKoehler Industries is a small machinery company that was bought by new owners. After the new ownership, they decided to rebrand the entire company. I was tasked with designing a multi-use logo and stationery for Koehler Industries.
Constraints:
- Business card to billboard application
- Industrial appearance
- Easily adaptable
- Able to be printed onto machinery
ResearchIn speaking to the new owner, I learned what Koehler does, what Tool & Die is, and what they were looking for in their new branding. Throughout my research, I was inspired by the colors inside of the shop, inorganic shapes, strong materials, and the industrial environment.
ideationThe Final Logo
applicationsFor the final product, I created business cards for each member of the team, and provided a template to accommodate company growth. I created a Microsoft Office integrated letterhead template for the company to use, and provided a concise logo, color, and overall style guide.
Inspired by the K in Koehler, and the sharp angles seen in the shop. I created a logo symbol that emulated the parts Koehler Industries makes. I ideated multiple directions for the client, talked through changes, and delivered a completed package.
